Optimising your Google Business Profile

For local searches, your Google Business Profile is frequently more important than your website, because it is what appears on the map and in the local pack. A complete, active profile builds trust and drives calls, visits and clicks. Here is how to get it right.

Complete every field

• Choose the most accurate primary category, then relevant secondary ones.
• Add correct opening hours, including holidays.
• Write a clear description of what you do and who you serve.
• Add real photos of your work, team and location.

Earn and manage reviews

Reviews are one of the strongest local signals and a major driver of trust. Ask happy customers at the right moment, make it easy with a direct link, and reply to every review, positive or negative, in a calm, professional tone.

Keep it active

Profiles that are updated, with posts, offers and fresh photos, tend to outperform dormant ones. It signals to both Google and customers that you are open and engaged.

Connect it to your site

Your profile and website should reinforce each other: matching information, a clear link to the right landing page, and consistent branding. Together they form the core of your local presence.